Pleasure, central to our brand philosophy and our products, will be our compass in 2024 (and for all the years to come...)!
We encourage you to pay attention to everything that feels good in your daily routine. It's a simple way to become aware of pleasant physical sensations and to try to rediscover them every day.
We interviewed Chloé Lécrivain , a pleasure activist.
How did you become interested in the question of pleasure?
I discovered the concept of “pleasure activism” in 2019 through the work of Adrienne Maree Brown. Until then, pleasure was for me either something guilty (guilty pleasure) or associated only with others (giving pleasure).
Like many little girls, I grew up and built my identity around "people pleasing." My priority was making the people around me feel good, so I wanted to please them, and at the same time, please everyone, making them happy too. Discovering pleasure activism opened up a space where I could not only reclaim pleasure in all its forms, but also make it a revolutionary and liberating act for everyone. This led me to listen to my real needs and to understand where I stand, because we are not all equal when it comes to pleasure. This is, in fact, one of the main aspects of pleasure activism: everyone has the right and should have access to pleasure, starting with the most oppressed.
What form does it take in your daily life?
In daily life, it has become a compass and a continuous infusion in small or large doses.
I try to start from this space to create, eat, move, build relationships with others, and so on. In other words, everything that oppresses me (the demands and norms) can be questioned in the form of: Okay, what would truly bring me pleasure? What do I need to experience pleasure? It's also a two-way relationship with my body. Observing how I feel, noticing that there are nuances and that even in discomfort there can be pleasure, and that certain sensations need to be experienced to make room for pleasure. I try as much as possible not to feel guilty about what makes me feel good, about what I have access to. So, a whole host of simple, everyday celebrations take place, and this helps me enormously in building my various activities. Creating through and for pleasure. Letting myself go when I can't manage it; there's no performance in the pursuit of pleasure. As for the pleasure of others, I try to contribute to its fairness. Pleasure should not be accessible only to certain people, and all women, regardless of their age, color, or status in society, should have access to it.
What is your greatest joy as a pleasure activist?
My greatest joy as a pleasure activist is seeing this movement grow and that pleasure is a revolution in our time. When I think of some of my friends or clients who are listening more to their needs, taking more space, daring to launch their own projects, and joyfully supporting each other, I think, "Okay, pleasure is growing, and that's fantastic." Sharing all of this and seeing women around me reclaiming their pleasure year after year is what brings me the most joy. It's a powerful form of liberation, and contributing to rebalancing the scales of pleasure clearly nourishes my own.
What can we wish you for 2024?
For 2024, I have many exciting projects coming up. I dream of connecting and networking as many women as possible who are entrepreneurs or who have projects related to pleasure. I'm developing gatherings around feminist dinners. So, let's hope these dinners are a success; that will mean that pleasure will have been shared among lots of amazing people, and that's the sign of a really cool year!
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