Before embarking on the formulation of a draining supplement, we invited our community* to co-create with us, to take part in the creative process and describe their dream draining product!
The majority of participants in the co-creation project (>68%) have already used a draining product. They are very clear about what they want!
As a result of the survey, they are looking for the following three benefits: reducing bloating in the abdominal area (65.8%), reducing water retention (65.1%) and lighter legs (65.1%). We want the draining elixir Check these 3 boxes! This 3-in-1 supplement works on the silhouette, drainage and blood and lymphatic circulation.
They were asked to close their eyes and imagine their dream supplement... And it was a liquid concentrate to be diluted in a bottle of water that won, ahead of ampoules and capsules! "We want...the draining elixir" is, thanks to this co-creation, the first of our bottled liquid supplements to be diluted in a glass of water in the morning as a single dose or to drink from your water bottle throughout the day.
When it comes to plants and plant-based active ingredients, the community chose blackcurrant as the top choice (66.8%)! Great news: it's included in both juice and leaf form. The star ingredient of "We want...the draining elixir" is prickly pear extract (Cactinea™), discovered by our R&D team during their intensive research into the best plant-based active ingredients. Its benefits for body contouring and drainage are validated by clinical studies...We're thrilled to share them with you!
Our community wanted a supplement under €30 for a 14-day course. "We want...the draining elixir" is €26. Your wish is our command!
Bonus: many participants emphasized the product's taste. We're confident we'll exceed their expectations; this elixir is simply exquisite. You'll be asking for more.
*395 people participated in this co-creation